Skip to content
Docs

01Start here

Updated Oct 16, 2026Preview of docs.getrollmark.com

Rollmark for dealers and their staff

How to run your shop on Rollmark: look up what you have and what you can get, price it, sell it, order it from your distributors, and ship guns to other FFLs with the paperwork in order.

A day at the counter

Three rules the app keeps

  • Shelf first. What your shop already has comes before what a distributor can send, in every search, list and picker.
  • Staff-only data looks staff-only. Dealer cost, margin and distributor item numbers sit in fenced, labeled columns. Public keys can't return them.
  • Nothing happens on its own. Rollmark makes drafts. Staff send distributor orders, confirm what's filled and mark shipments shipped. Nothing is written to your FastBound book.
ItemYour priceCostWhere
Glock 19 Gen5 MOS, 9mm
UPC 764503 05432 8
$629.00$512.40On our shelf · 2
Ruger 10/22 Carbine, .22 LR
UPC 736676 01103 4
$299.00$241.15RSR · 14 in stock

How staff-only columns look in the app. Sample data.

The screens

ScreenWhat it's forPlans
OverviewFeed status, alerts, countsAll
LookupSearch shelf and distributors, product pagesAll
PricingYour markup, MAP and NFA rules, change logConnect and up
ShelfFastBound stock and hand-added stockAll Connect plans
OrdersCustomer orders from your websiteAll
TransfersEvery gun you ship to another FFLAll
Distributor ordersDrafts, basket, send, receiveConnect and up
RestockWhat to reorder and whereConnect and up
FFL dealersDirectory, preferred dealers, blocklistAll
SettingsLogins, staff, drop-ship, brands, API keys, billingAll
Rollmark is made by Illumina Studios LLC. It was built at Ironcrest Arms LLC. Sample dealers, license numbers and costs in these docs are made up. Questions: [email protected].